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Earn Safe Dividend Income

Monthly Newsletter & Online Research Tools for Dividend Investors

  • Earn Safe Income to Last a Lifetime
  • Preserve and Grow Your Capital
  • Avoid Costly Dividend Cuts
  • Track Your Portfolio’s Monthly Income
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Your One-Stop Shop for Safe Dividend Investing

Hello, my name is Brian Bollinger. I started Simply Safe Dividends because I am passionate about dividend investing and helping individual investors. Drawing on my professional experience working as an equity research analyst, I built Simply Safe Dividends to be your one-stop shop for safe, responsible dividend investing.

 

Most of our members are nearing retirement or are already retired, and we deliver all of the information and guidance they need to build and maintain a safe, growing stream of dividend income. In fact, many of our members have canceled multiple subscriptions to other services because Simply Safe Dividends more than checks all of the boxes they need to hit their investment goals, and I hope we can do the same for you.

 

Simply Safe Dividends provides a monthly newsletter and a comprehensive, easy-to-use suite of online research tools. Whether you are looking to find and research individual dividend stocks, track your dividend portfolio’s income, or receive guidance on potential stocks to buy, Simply Safe Dividends has you covered. Our service is rooted in integrity and filled with objective analysis and data.

 

Here are some of the key features Simply Safe Dividends provides to help you get closer to reaching your goals:

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Avoid Costly Dividend Cuts

Our Dividend Safety Scores alert you if a company is at risk of cutting its dividend. In one click, you can assess how safe a company’s dividend payment is to avoid risky stocks. Kinder Morgan, ConocoPhillips, BHP Billiton, Potash, and others ranked in the bottom 10-20% for Dividend Safety before their dividend cuts were announced.

  • Reduce the Risk Profile of Your Dividends
  • Build a Resilient, Growing Income Stream
  • Retire Comfortably and Sleep Well at Night
  • View Safety Scores for Thousands of Stocks

Monitor Your Portfolio’s Income & Risk

Our Portfolio Analyzer tool gives you deep insights into your dividend portfolio, saving you time and helping you make better informed decisions to reach your investment goals. Stay on top of your holdings’ Dividend Safety Scores, payment schedules, and key risk metrics to avoid surprises and strengthen the profile of your income stream.

  • Track Your Portfolio’s Monthly Income Schedule
  • Identify Your Riskiest Dividend Stocks
  • Project Your Future Dividend Income
  • Maintain a Safe, Growing Income Machine

Learn from a Real Research Analyst

Simply Safe Dividends is run by Brian Bollinger, who previously worked as an equity research analyst for a large investment fund and is a Certified Public Accountant. Brian writes the monthly newsletter, manages the firm’s model dividend portfolios, and happily assists members with any and all questions they have about dividend investing.

  • Discover Quality, Well-Researched Ideas in Each Month’s Newsletter
  • Follow Portfolios Built for Your Needs (e.g. Conservative Retirees)
  • Read In-Depth Research on 100+ Major Dividend Stocks
  • Discover Tips to Become a Smarter, Safer Investor

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What Members are Saying…

“I am an A plus physician and a D plus stock investor. My individual and mutual fund investments over time have done poorly due to impatience, ignorant choices, and high fees.

 

Brian’s service is an ideal match for me. After years of painful mistakes, I now share his strategy of long term investing in top quality dividend yielding stocks rather than short term speculating. Had I applied his investing strategy years ago my retirement would be secure.  Instead I am playing catch up now. But with Brian’s sensible guidance I am on my way to developing a high quality dividend producing portfolio.

 

I don’t like giving up control of my investments to money managers who rarely beat indices over time, charge high fees, and can put clients at excess risk.

 

Simply Safe Dividends is a bargain. It allows me to be an active investor without making ignorant choices. Brian does the heavy lifting for his clients. He researches each highly selected pick exhaustively. Then he offers easy to understand analysis and data on each recommendation, plus on thousands of other companies if one wishes to invest “off the reservation”.  He offers several groupings of stocks to choose from depending on ones tolerance for risk, time horizon, or strategy. I choose companies from each list to form my own super grouping, with emphasis on “Conservative Retirees” picks.

 

The Portfolio Analyzer lets me review my portfolio components from all sides: quality rating, dividend risk, yield, distribution frequency, etc. It’s an easy way to plan one’s retirement.

 

I am addicted to Simply Safe Dividends’ monthly newsletter.  Brian’s monthly recommendations allow his clients to dollar cost average into highly rated stocks which are long term dividend yielding winners trading at temporarily depressed prices. It’s a monthly value play styled after Warren Buffett’s success.

 

Lastly, when I email Brian with questions about his or other stocks, he responds promptly, thoughtfully, humbly, and always insightfully. Brian is a like young Richard Russell, and I intend to profit from his passion and skill over time.”

– D.G., Florida

“I am 59 years old and have accumulated savings over a thirty year career and am now faced with the challenges of how to use the savings to provide an income stream in retirement.  I previously had investments in a managed account (charging 1% of assets each year) run by seasoned investment advisors with an impressive 30 year track record whose primary objective was preservation of capital.  After experiencing a 60 percent drawdown in 2008, I gradually liquidated my investment with them, ending up with most of my money in cash by the summer of 2015.  I was determined to do my best to avoid a repeat experience, but recognized that an all-cash approach to retirement investments was not going to work.  I also came to the conclusion that paying ‘experts’ 1% per annum was simply not cost effective in the current extreme low yield environment, so decided that I would try and learn as much as I could about making my own investment decisions.

 

Historically, someone in my situation would have constructed a ‘balanced’ portfolio of fixed income investments and stocks, with the fixed income portion likely making up at least half of the portfolio and yielding five percent or so.  Unfortunately for those of us planning for retirement, we live in an time of unprecedented low rates.  In my search for alternatives, I was drawn to dividend stocks because it is one of the few areas that seemed to at least offer the possibility of providing a reasonable income stream on invested capital.  Having said that, I was well aware that investments in stocks are risky, that there is tremendous demand for yield, and that stocks in general, and many dividend stocks in particular, have had huge gains in recent years.  I needed to find out if there were dividend stocks that offered a reasonable income stream along with reasonable risk-reward characteristics appropriate for someone like me headed into retirement.

 

I researched several dividend sites on the Internet including Simply Safe Dividends (SSD). Several things drew me to SSD. In a relatively short amount of time several things became clear to me:

  • SSD has a thorough knowledge of dividend stocks and is extremely good at teaching others about them.
  • SSD has lots of data and targeted tools for the do-it-yourself dividend stock investor, including a Dividend Screener and Portfolio Analyzer.
  • The site is always improving, having a steady stream of new, informative articles along with continuous additions and upgrades of targeted tools.
  • SSD is cautionary and realistic about the current environment.  Candid about the fact that this is an extremely difficult and risky time to hunt down yield.
  • SSD is passionate about the subject and Brian’s responsiveness to questions and suggestions is outstanding.
  • SSD has actual portfolios with continuous updated commentary on the underlying components.

All of those factors made the relatively inexpensive commitment to join worthwhile.  My general impression from the other sites were that they did not have the in-depth knowledge that SSD has and were more hyped up to sell subscriptions than they were about actual content.  Several of the other sites were simply not realistic about the current environment and send out emails along the lines of this: ‘It’s Time to Buy These 8-11% Dividends’ (a real title of an article link sent in an email) without balanced commentary of the risks involved.”

– John S., New York

“The value of joining Simply Safe Dividends was self-evident. I love that there is not a single advertisement on the site, and the research contains so much more content. Brian also listens to the feedback and needs of his members and is always working to further improve the service. I remember when he added the portfolio analyzer tool with data I had desired. Not that he did it just for me, but we actually talked on the phone about ways to improve the tool. He took my suggestions to heart. This is good business and I know through this experience that Brian is seriously interested in helping others.”

– Ernie B., Texas

“Simply Safe Dividends offers good value for the money. The site is well organized, and Brian’s article flow makes a conscious attempt to educate his readers and steer them out of trouble. At the end of the day, Dividend Safety, Growth, and Yield Scores can be very useful in making the “right” investment decisions.

 

The fact that there was a system in place to generate Dividend Safety and Growth Scores, as well as the variety and depth of the materials on the site, convinced me that Simply Safe Dividends was a good choice. The quality and organization of the site (e.g. training videos) all point to an organized mind.

 

Brian is a bright investor out of business school and cut his teeth with a large asset management firm. He is continuously looking for ways to improve the site and offer members more value.”

– D. Chen, California

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“Prior to discovering Simply Safe Dividends, I was subscribing to about half a dozen dividend advisory services. However, I was not quite happy with any of them. Why? Because none of those services had all the important data and necessary information I needed for me to make a wise decision to buy top dividend stocks on a long term basis. I felt frustrated since I had to go and dig into several advisory letters to collect my selection criteria items.

 

Then luckily, in early 2016, I just happened to come across Simply Safe Dividends. After subscribing, I knew I had made the right choice. Simply Safe Dividends gives ALL of the criteria items I need in just one place in both numerical as well as graphical format for each stock: dividend yield, P/E ratio, Dividend Safety & Growth scores, EPS & FCF payout ratios, ex-dividend dates, pay dates, 1-, 3-, 5-, and 10-year dividend growth rates, dividend payout history, return on equity, and more. In addition, Simply Safe Dividends supplies other information such as four actively-managed dividend portfolios with different return and risk objectives, a personal watch list tool, a monthly newsletter, various useful articles, and a portfolio analyzer tool.

 

Lastly, please note that as of March, I have canceled ALL of those dividend advisory services except for this one. Also, whenever I have contacted Brian for any advice or question, he has immediately answered me within 24 hours. I shall always remain very grateful for his excellent website.”

– Meer A., Florida

“It’s not news to any investor that we all took a significant hit in 2008. I turned 60 that year and had worked with two advisors getting ready to retire. Fees and poor performance took their toll and I knew I needed to take more control of my portfolio.

 

I had hopes of retiring at 60 or 62 but like many, decided to continue working. A colleague introduced me to and helped me understand the real essence of dividend investing. Previously, dividends were icing on the cake. Now they were much more.

 

Dividend safety and a healthy company trumped day-to-day stock price variation. Now I wanted to collect a safe dividend while trusting in the long term health of a company.

 

Sounded pretty easy to me and as with most things in my life, I jumped in and read everything I could find, no matter how conflicting the information. I subscribed to many services but spotting safety and growth seemed elusive.

 

One day, quite by accident, Simply Safe Dividends was mentioned in a Seeking Alpha article. I looked at the site and was hooked. I subscribed and even asked questions via email. Brian answered my questions, and the more I learned from him the more confident dividend investor I became. I am aware that his site, like others, is algorithm-driven, but unlike most, Brian is monitoring everything constantly.

 

After reading an analysis of a company, did you ever wonder how old the information was? Brian dates his research.

 

The attributes of his site are simply too numerous to mention all of them. All the fundamental metrics you would collect from multiple sites are all in one place in the Stock Analyzer. His recent rollout of the Portfolio Analyzer has set a bar much higher than any other site I’ve seen. Brian also oversees four Portfolios, with their own goals and performance stated, to use as a base for quality long-term ideas as well as a monthly update of the portfolios in his Newsletter.

 

I rely on his metrics heavily but I try my non-accountant best to study the companies I’m interested in. If you want one site you can trust to help you the most, it’s Simply Safe Dividends.

– Joe M., Oregon

“I am a registered investment advisor and focus on buying high quality dividend growth stocks to generate safe income for my clients. We’ve been using investment newsletters as our analyst team for a long time, but never encountered an affordable one which truly met our needs.  They seem to always be in marketing mode with article headlines designed to appeal to fear or greed and to inspire action.  I felt manipulated when reading newsletters as they always seemed to be touting their successes while sweeping the errors into an unseen corner.  Security analysis came across like a sales pitch, accompanied by little discussion of risk.

 

Then, we found Simply Safe Dividends (SSD).  We discovered a truly analytical service that is very responsive to our questions and particular needs with no marketing hype.  But it wasn’t until about six months into our subscription that we went beyond the site’s data and got hooked by Brian’s dividend portfolios.  We were awash in large cap mature companies with solid dividend growth but lacked in faster growing smaller companies with reliable dividend growth.   With the adoption of the Long Term Dividend Growth portfolio in the monthly newsletter, we’ve been able to tap into the real wealth of SSD – it’s analytical rigor and thoughtful construction.  May SSD never be spoiled by its inevitable success!

– Jim P., Oregon

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Dividend Aristocrat Cardinal Health (CAH) Drops 12% – Buying Opportunity or Value Trap?

Cardinal Health (CAH) updated its guidance Tuesday morning, causing its stock price to plunge nearly 12% on the day.   The company previously cut its profit guidance in October 2016, but today's news was clearly still a big surprise.   Many investors like owning dividend aristocrats such as Cardinal Heath because they have been less volatile than the broader market (learn about all 51 dividend aristocrats here).   Let's take a closer look at why the market was so disappointed with Cardinal Health's business update and if the stock could be an attractive investment opportunity for our Top 20 Dividend Stocks portfolio.   How does Cardinal Health make money? Founded in 1971, Cardinal Health is one of the largest healthcare [...]

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One of our members emailed me after reading through my recent Verizon article, which analyzed the scary-looking drop in free cash flow that the company reported. Many investors worried that the company's dividend could be at risk.   I dug through Verizon's financial statements to show why I believe Verizon's dividend remains safe and why the lower free cash flow appears to be noise rather than a reason to head for the hills. After reading the article, our member asked me the following question:   "If I see apparently-cautionary stats like a spike in the payout ratio, and a sudden decline in free cash flow per share, but the Dividend Safety Score is high, do I ignore my instincts to avoid the stock, [...]

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Seagate Technology (STX): High Yield Dividend Income or Value Trap?

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Clearing the Air on Verizon’s Dividend Safety

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American Tower (AMT): A Quality REIT With 20% Annual Dividend Growth

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Main Street Capital (MAIN): One of the Safest High-Yield BDCs

In this age of record low interest rates, yield-hungry investors have a vast array of high-yield industries to choose from, including Real Estate Investment Trusts (REITs), Master Limited Partnerships (MLPs), YieldCos, and Business Development Corporations (BDCs).   While these sectors have business models that make for naturally high-yields, they come with their own inherent risks and challenges.   In other words, it can be challenging to know which particular stocks to own for safe, dependable, and growing income (see 28 of the best high dividend stocks here).   Let’s take a look at Main Street Capital (MAIN), which is arguably the gold standard of BDCs, to see if this could be an appropriate investment for conservative income investors.   Business [...]